The Star reported today that the Malaysian Tourism Ministry will be spending RM1.8mil on social media branding to woo young tourist. I am pretty sure that this RM1.8mil will be use for more than just setting up a Facebook page, and there is a whole marketing and branding strategy in place for months and months to attract tourist.
For starters there is an online rhythm dance game on Facebook, Citrawarna 1Malaysia. The game is something similar to say, Dance Dance Revolution or the popular iPhone rhythm game Tap Tap Revenge. You use your keyboard arrow keys to tap on moves. It’s a competition with exciting prices.
The official launch of the Tourism Malaysia Cuti-Cuti 1Malaysia Facebook fan page is June. The dance game contest will carry on till the end of June.
It looks like more and more of government agencies are taking this whole social media thing seriously. The last time I heard of a tourism gimmick using social media was back in 2009, ‘the best job in the world’. A competition to find the best blogger and pay him or her to explore the Islands of the Great Barrier Reef in Queensland, and blogged about it. Check out islandreefjob.com.
Don’t forget to try out the Citrawarna 1Malaysia, Facebook game.